Review Of The One Flew Over the Cuckoos Nest - Free Essay Example

Sample details Pages: 3 Words: 900 Downloads: 7 Date added: 2019/07/30 Category Literature Essay Level High school Tags: One Flew Over The Cuckoo's Nest Essay Did you like this example? One Flew Over the Cuckoos Nest is seen through the eyes of the mute, supposedly deaf Chief Bromden. He witnesses the ongoing cruel activity that happens in the mental ward. As the newcomer, R.P. McMurphy was admitted, he plans to break the head nurse, Miss. Ratched, which leads the inmates to rebel and oppose the Big Nurse, who governs the asylum. In the novel, Ken Kesey identifies the development of the character and the dialogue. One Flew Over the Cuckoos Nest displays how many of the characters are evolving because of McMurphys presence. On page 3, Bromden refers to the nurses aides as the black boys. He mentions how nervous and daunted he is by them, Better if they dont see me they got special sensitive equipment detects my fears, Bromden exclaims. As he is hiding from the aides, he reminisces old memories to eliminate his fear. As soon as they found Bromden, they shaved his face and turned on the fog machine. Kesey demonstrates to his readers that he is weak and uses techniques to relieve his anxieties. When terrible incidents begin to occur, the fog appears and he does not remember a bit of what happens. The fog and Bromdens flashbacks symbolize the escape of his reality to help him cope with the situation he is in.   We, readers illustrates that his mind keeps him from rebelling against Miss Ratched and her aides. Don’t waste time! Our writers will create an original "Review Of The One Flew Over the Cuckoos Nest" essay for you Create order Another example is that Bromden views himself as not big, but some characters claim that he is. Even if he is big, hes scared of his own sh-sh-shadow. Billy Bibbit stated on page 23. Because of his self-appearance belief, McMurphy said he will help him gain his strength back. On page 211, I get you big as you used to be you not only get my special body-buildin course for nothing McMurphy told the him. Chief Bromden is somewhat similar to The Wizard of Ozs cowardly lion because they are both afraid and do not believe in themselves. As soon as the lion takes the courage potion, he is fearless. Just like Bromden when McMurphy helps him regain his confidence. He begins to defy the nurse by avoiding taking his medication at night. Towards the end of the novel, the fog begins to clear up and he is able to resist the aides and the Big Nurse.   While I was watching him go, the other one came out of the shower and a put a wrestling hold on mearms up under mine from behind and head locked be hind my neck The author turned his cowardly lion into the king of the jungle by the help of his friend. McMurphys act of rebellion made the other inmates follow his path which Kesey showed the development of the character. The theme of this novel is rebellion. The Big Nurse is described as, pleased and peaceful, on page 4. This is misleading because she is strict and controlling. Her aides were chatting and Bromden thought she would show anger towards them because they should be cleaning and not talking but Nurse Ratched calmly says, . . . and we have quite a number of appointments this morning, so perhaps, if your standing here in a group talking isnt too urgent If the patients do not do what they are told she gets frustrated that is why Bromden thought the aides would be punished. We see she is getting frustrated with McMurphy because he is manipulating them. McMurphy begins annoying her and calling her a name Good morning, Miss Rat-shed! Readers know that these little things are irritating the nurse because she is respected by all of her patients. Mcmurphy wants to annoying to get under her skin. Many of the patients were blindsided by the Nurse Ratched. She was controlling that the patients were fe arful because they knew what would happen if they disrespected her. The patients wanted to escape tyranny so it led to disobeying her. Nurse Ratched losing her control with her patients causing them to get shock therapy. He starts asking her if he can watch the world cup and in the afternoon he can clean and she said no and he disobeyed her. The inmates notified her what will happen if he on goes. He could get shock therapy for it. This results in the change of Big Nurse. She was always in charge but if any of them got to the point where they disobeyed her they will receive shock therapy or by chance have a lobotomy. In the beginning it is shown that she is calm but towards the end she is annoyed of McMurphy. Kesey wants the reader to know that Nurse Ratched is slowly losing her patience with McMurphy.   He is not following the rules as he should like the other inmates. In the end McMurphy does get the lobotomy and is a vegetable. The Big Nurse runs a mental institution. On page Im afraid That is exactly what the new patient is planning: to take over. He is what we call a manipulator, she exclaimed. She is being ironic because she says Mcmurphy is also being very controlling to the other inmates but she is also controlling them. The big nurse is basically saying he is ill because he is a manipulator which sounds like her. She wants to have him removed for his act which she should be removed to for her foolishness.

Handmaid - 1204 Words

Charmaine Holliway Professor McRae English 1102 March 10, 2012 Escaping Gilead In Margaret Atwood’s, The Handmaid’s Tale, women are subjected to unimaginable oppression. Almost every aspect of their lives is controlled; they are not allowed to read, write, or even speak freely. Any type of expression would be dangerous to the order of the Gilead’s strict society, but the handmaids are conditioned to believe that they are safer and better off living there. However, not everyone is convinced that the Gileadean society is how it portrays itself to be. Through storytelling, past memories, and rebellion, the handmaid Offred is able to escape the reality of Gilead and cease to completely submit to its repressive culture. Rebellion is†¦show more content†¦With remembrance of her past she is able to have hope that there possibly could be an end to Gilead and that her present situation may not have to be a part of her later future. With the storytelling of her past and present experiences she is able to escape reality by letting out her internal angers and frustrations. She uses storytelling as an outlet of release and relief from how she is treated in Gilead. As Atwood states, Ill pretend you can hear me. But its no good, because I know you cant (40). Even though she feels as though no one will be able to hear what she is saying about Gilead, she still continues on storytelling acting like she has an audience because she is able to express and cope with her feelings by it. She literally can’t share her stories while she is in Gilead, but she mentally prepares them. Just the thought and hope of one day being able to tell her story is enough for her to maintain sanity throughout Gilead. For example Hansot states from her article that â€Å"Offred’s reviewing of her past and present is moral and intellectual-exercise as well as an exercise in survival† (59). She has something of value to grasp hold to: a story. The possibility of sharing her stories to others and letting them know what she went through gives her a goal. Her goal gives her the will to survive. In the Historical Notes partShow MoreRelatedHandmaids1019 Words   |  5 Pagestook on the biblical terminologies of â€Å"Guardians of the faith,† â€Å"Angels,† and â€Å"Commanders of the faithful†. The irony of the â€Å"Commanders† being â€Å"faithful† when, in fact, they are the ones who keeps forbidden texts and magazines and flirts with the handmaids indicates how the Bible is altered in order to pertain to the concept of the society in which the protagonist lives in. It also shows how, through the power of corrupting and twisting the bible, and aka the language, the leaders can effectively oppressRead MoreHandmaids tale1446 Words   |  6 Pagesï » ¿Marlyn Barroso ETS 192 October 3rd, 2013 Hierarchy in The HandMaid s Tale Margaret Atwood s The Handmaid s Tale is a interesting novel that will have you confused but also have you bitting your nails with intrigue. So many questions might go in your head, at the same time; Atwood wrote this novel so her readers can have curiosity, even after reading the last word of the last paragraph of the last page of the book. One of the main topics of this novel is the effect on society when aRead MoreThe Handmaids Tale1450 Words   |  6 PagesJames Fils-Aime The Handmaid s Tale Fact or Fiction The Handmaid s Tale is a dystopian novel in which Atwood creates a world which seems absurd and near impossible. Women being kept in slavery only to create babies, cult like religious control over the population, and the deportation of an entire race, these things all seem like fiction. However Atwood s novel is closer to fact than fiction; all the events which take place in the story haveRead MoreHandmaids Reflection1095 Words   |  5 Pagesby the sun, half dead; flexible and pink like lips† (Atwood 17). The worms are meant to be the Handmaids, half dead in their lives, not fully there but needed to continue the society, â€Å"Caught† being by the Commanders, life, the Eye, instead of the sun. Fertility being the key to the Handmaids, the only reason for their lives. â€Å"Pink like lips† further connotes the flesh being the only currency the Handmaids have. â€Å"Women were not protected then† (Atwood 24). Offred is referencing the time before theRead MoreThe Handmaids Tale1256 Words   |  6 PagesDeisy Monterrozo English 101 S26487 Fall 2017 September 20, 2017 The handmaids Tale Margaret Atwood’s novel, The Handmaid’s Tale, is about a future version of the United States. Atwood introduces Offred as a handmaid in the republic of Gilead. Handmaids are assigned to bear children for couples that have trouble conceiving. Offred serves the commander and his wife, Serena Joy. Offred’s freedom is complete restricted. She can only leave the house only on shopping trips, the door of her room cannotRead MoreThe Handmaids Tale1246 Words   |  5 PagesThe handmaids Tale Margaret Atwood’s novel, The Handmaid’s Tale, is about a future version of the United States. Atwood introduces Offred as a handmaid in the republic of Gilead. Handmaids are assigned to bear children for couples that have trouble conceiving. Offred serves the commander and his wife, Serena Joy. Offred’s freedom is complete restricted. She can only leave the house only on shopping trips, the door of her room cannot be completely shut, and the Eyes, Gilead’s secret police forceRead MoreThe Handmaids Tale1234 Words   |  5 PagesDeisy Monterrozo English 101 S26487 Fall 2017 September 20, 2017 The Handmaids Tale Margaret Atwood s novel, The Handmaid s Tale, is a future version of the United States. Atwood introduces Offred as a handmaid in the Republic of Gilead. Handmaids are assigned to bear children for couples who have trouble conceiving. Offred serves the commander and his wife, Serena Joy. Offred s freedom is completely restricted. She can only leave the house on shopping trips, the door of her room cannot beRead MoreReligion in Handmaids Tale814 Words   |  4 PagesReligion in Handmaids Tale â€Å"Religion is the opiate of the masses† by Karl Marx. This is a quote which states that religion controls the human mind because God can see everything at all times, all-seeing, and unlike the police or the government nothing can be hidden from God. This is the technique of control that is used in Gilead. The punishments given from the government and from religious societies are different. The government gives punishments as time in prison or fines which canRead MoreThe Fall Of The Handmaids Tale2017 Words   |  9 Pages 1. In the beginning of The Handmaids Tale, there are 3 quotations that form the front piece of the book and insight the readers into the important aspects of the book. â€Å"And when Rachel saw that she bare Jacob no children†¦Ã¢â‚¬  This quotation resembles how important it was to give children. That if Rachel gave no children she might as well die, â€Å"Give me children or else I die†. This quotation sets the theme for infertility. Rachel allows Jacob to get the maid pregnant because she wants to claim the childrenRead MoreSymbolism In The Handmaids Tale1025 Words   |  5 PagesHandmaid’s Tale The Handmaid’s Tale is a story told in the voice of Offred, who is the character of the â€Å"handmaid†, which is described best by women who are being forced and used for reproduction because they can make babies. In the Handmaid’s Tale, Margaret Atwood uses symbolism, which is the use of symbols to represent ideas, to show the reader the handmaid’s role in society of Gilead. The handmaids were women who had broken the law of Gilead, and forced into having sex and reproducing for the higher

Art Paintings

Question: Write an essay on Art Paintings? Answer: I have selected some very special paintings for the company and would like you to review them from my eyes. Three of them are from the Impressionist period which was a revolution in itself painted by oil on canvas and covering some of the main themes. Roses This is one of the most attractive and positive vibrational painting by Vincent Van Gogh called Roses 1890 in which most beautiful form of still life is portrayed. It is painting having a flower vase with white, and pink flowers in it and a lush green background. As far as its relation with the office is concerned, it can be placed near the garden wall present inside the office campus. It is exuberant and vibrant in terms of glory out of full blooming fresh roses. These flowers are significant of the birth and renewal. This can relate to the fresh flora and fauna of the garden. It will also signify freshness, renewal, positive energy, nature enlightens, zeal and exuberance. The historic significance relates with the Impressionist period of paintings depicting real life and a bend towards nature (Hayashi, 1998). It is healthy for the corporate environment to infuse the employees with positive and natural energy to do work on new projects. It will fill up the campus with life. The paintings green color is a symbol of fresh green spring time and the diagonal strokes further beautifies the painting. Allee of Chestnut Trees Another painting of Impressionist era can be Allee of Chestnut Tress painted by Alfred Sisley as an outcome of tranquility. The painting consists of a curved platform surrounded by a series of chestnut trees with blue sky and green grass flowing with the rhythm of the air. The painting depicts tempering of the bright sunlight by dappled shade of the tress. The artistic combination of colors have put much more life into the painting. This painting is relevant for the office to blend the internal monotonous and boring environment of the corporate culture with the freshness, newness and brightness of the outside world which abounds in bounties of natural and scenic beauty. It is a curved pathway significant of curves and challenges in the corporate life yet the trees stand still and undeterred to protect the land from the bright sunlight with the help of their shade. Leaders tend to manage and control their group and protect them from any potential challenge and hence it relates with the corporate culture. It shows a pleasant weather, crisp and pale blue sky and the green grass bending in the wind. It gives a sense of joy and sheer pleasure inside the office routine. It can be placed in the staircase complying with the line of stairs. Ice Floes Another relevant painting for the discussion room or meeting room of top management is Ice Floes by Claude Monet. This painting is hard to describe but beautiful to view as it blends a single color into different shades. It is about melting ice floes over frozen ice sheets. The painting capture effects of nature and showcases the problem of frozen river which slowly melts down. The beauty of the picture lies in different shades of white color being portrayed beautifully. The significance of the painting is to show the winter time clad in the lap of white snow. The painting can be placed inside the discussion room of experts for a strategic purpose to make them remind of the challenges and the ways to overcome them effectively. It is a mark that every problem has a solution and one can come up on to the solution with effective and innovative techniques. The simplicity of the painting makes it best matched with the seriousness and discipline of the discussion room. Post Impressionistic painting refers to independent artistic styles for incorporating emotions rather than optical impressions. Coconut sculpted in a face The picture selected can be in the form of the either a sculpture or a painting. The painting is named as coconut sculpted into a face made by Paul Gauguin and falling under the post Impressionistic domain of paintings. It is a brown colored painting having carvings into it. Basically it is a coconut into which a face is crafted in and the eyes protrude from the coconut giving it a lively form (Campbell, 2001).. This should be used as a sculpture to be put on the side table in the main waiting hall near the reception. It can add to the beauty of the place with a decent brown color and innovative concept. It can be placed in yet another wooden tray to add material to it. The significance of this coconut sculpted face can be a hard shell protected the employees of the company and adding to the beauty of the place. It is also personification of employees having a determined approach. Princeteau in his studio Another post Impressionistic painting selected for the company is Princeteau in his studio by Henri de Toulouse Lautrec. In this painting there is a man painting on the canvas showcasing abstract art in his room. It has vivid colors and a scripture of horse as his old work (Chauvet, 1996). It can be kept in the recreational room of the company campus in which it can placed on the front wall in entrance. The significance of this painting is that people can have freedom to pursue their personal interest and carry forward their hobbies on their personal terms. Every person has an opportunity to pursue any hobby irrespective of the position of the employee in the company. Sculpture of Ms. Schuffenecker Lastly we can select another sculpture of Ms. Schuffenecker by Paul Gauguin having a face of a woman sculpted in stone. It is beautifully sculpted in stone with high quality. It can be placed in the office cabinet of a woman who is in a top management position. It will signify the scenario of women empowerment. This sculpture of woman would infuse elements of courage and inspiration in women. References: 1. Haneishi, H., Hasegawa, T., Hosoi, A., Yokoyama, Y., Tsumura, N., Miyake, Y. (2000). System design for accurately estimating the spectral reflectance of art paintings. Applied Optics, 39(35), 6621-6632.2. Matre, H., Schmitt, F., Crettez, J. P., Wu, Y., Hardeberg, J. Y. (1996, January). Spectrophotometric image analysis of fine art paintings. In Color and Imaging Conference (Vol. 1996, No. 1, pp. 50-53). Society for Imaging Science and Technology.3. Lewis-Williams, J. D., Lewis-Williams, J. D. (2002). The mind in the cave: Consciousness and the origins of art. London: Thames Hudson.4. Coulson, D., Campbell, A. C. (2001). African rock art: paintings and engravings on stone. Harry N. Abrams, Inc.5. Chauvet, J. M., Chauvet, J. M. (1996). Dawn of Art. Harry N Abrams.6. Smith, A. (1996). The Victorian nude: sexuality, morality, and art. Manchester University Press.7. Miyake, Y., Yokoyama, Y., Tsumura, N., Haneishi, H., Miyata, K., Hayashi, J. (1998, December). Development of mult iband color imaging systems for recordings of art paintings. In Electronic Imaging'99 (pp. 218-225). International Society for Optics and Photonics.8. Yokoyama, Y., Tsumura, N., Haneishi, H., Miyake, Y., Hayashi, J., Saito, M. (1997, January). A new color management system based on human perception and its application to recording and reproduction of art paintings. In Color and Imaging Conference (Vol. 1997, No. 1, pp. 169-172). Society for Imaging Science and Technology.

Lab Report Respiration free essay sample

After exercise, people will be able to squeeze the clothespin faster than those without prior exercise. Materials: For this experiment a timer and a clothespin were used. Methods: To begin this experiment an individual was asked to squeeze a clothespin as many times as possible within one minute and the results were recorded. Then this same individual was asked to exercise (run in place, preferably) vigorously for 45 seconds. After this period of exercise the same individual squeezed the clothespin as many times as possible within one minute and the results were recorded. At least 10 minutes later, a second trial was completed using the same exact steps, also recording data. These steps were done with 4 subjects separately. In this experiment the independent variable was the prior exercise and the dependent variable was the amount of times the clothespin was squeezed. The constants in this experiment included the amount of exercise, the time allotted to each individual to squeeze the clothespin and similar clothespins. We will write a custom essay sample on Lab Report Respiration or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Results: Graph 1 This graph shows the differences in averages of the number of times the clothespin was squeezed with and without prior exercise. Table 1 This table shows the data collected from each individual person. The data includes two trials of squeezing the clothespin in a minute without prior exercise and two trials of squeezing the clothespin with prior exercise. The data shows that, on average, the individuals were able to squeeze the clothespin more exercise with prior exercise. Discussion: The data directly supports the hypothesis. With a small margin of error it is fair to state that, in fact, prior exercise increases the number of times individuals can squeeze a clothespin, on average. Both the averages and the sub-averages of squeezing the clothespin with prior exercise were greater than those without prior exercise. This is a valid conclusion because when individuals exercise their blood pumps more. This causes a larger circulation of oxygen and nutrients. Thus, with more nutrients and oxygen circulating through the working body cells of the finger, it will take less time for the body cells in the finger to tire out, as they may have done without prior exercise. Suggestions for improvement: Despite being a superficially simple experiment, there were many potential sources of error present in conducting the experiment. The largest and most prevalent source of error was the counting of how many times the clothespin was squeezed in a minute. Even with the help of other group members, it was very difficult to count the number of times the clothespin was squeezed especially because it was averaging around 250 squeezes in a minute. Also as the clothespin was used more and more, it became worn down and perhaps became easier to squeeze, thus resulting in more squeezes after exercise. Some other confounding variables included the amount of exercise. If one of the individuals exercised with more determination or even with more force, it would be more likely to get their heart rate higher. Also some individuals may have eaten more energy efficient food and had gained more energy than other individuals. Another significant variable was the kind of exercise. If the type of exercise involved any of the muscles used in squeezing the clothespin, then it would be extremely detrimental to the results of the experiment. The goal of the exercise is not to tire out the muscles but rather to get the heart rate up. In a controlled laboratory there are several ways to prevent these errors and confounding variables. In order to count the clothespin squeezes accurately, one may attach a high tech counting device. This would greatly improve results. Also if there were a controlled exercise that involved none of the muscles used in the experiment it would eliminate several errors and confounding variables. Also to decrease error overall, increasing sample size would have a substantial effect. Suggestions for further research: During this experiment several questions were left unanswered and provided suggestions for further research. One of these questions was if increased squeezing of the clothespin was correlated with an increase in heart rate in general. To test this one would have to test different ways of getting someone’s heart rate up such as exercise, scaring, and making them nervous, then make sure that the heart rates are the same, and finally test if the increased heart rate overall allows that individual to squeeze the clothespin more, or if it is just after exercise. Another question that was left unanswered was whether a repetition of squeezing the clothespin over a series of months causes the individual to squeeze the clothespin more. To test this one would have to have a large amount of people squeeze clothespins for an allotted time every day for a month, or so. Then the tester would collect all the data and see whether there was an increase in the number of times the individuals were able to squeeze the clothespin within the allotted time.

Becoming Police Officer Essays - Legal Professions, Crime Prevention

Becoming Police Officer I respect police officers; I always have and always will. I have always looked up to and wanted to become part of the RCMP. The position of representing the law would bring out my pride to large extents that not even I could imagine. Police officers help to protect citizens and their property, maintain public peace, prevent and detect crime. They apprehend those who break the law, process court requirements, handle traffic problems, enforce regulations, and act as agents of social change within the community to promote safer neighborhoods. In their daily work, police officers perform many duties ranging from enforcing the law and apprehending criminals, to controlling traffic and arbitrating domestic disputes. Police work does not always involve a physical act of protection or the apprehension of a lawbreaker. It also involves activities such as crime prevention activities, helping victims of crime, working with community groups to identify and solve policing problems of mutual concern. To add to that police officers will participate in forensic investigations, administrative work (lots and lots of paper work), and court appearances. Police officers make a "well above average" salary. Just a starting salary for a diploma program graduate averages about $19,000 a year (in 1998). However, according to the 1996 census, most Albertans in the "Police officers (Except Commissioned)" occupational group earned from $50,000 to $60,000 a year. These figures include special rates of pay for statutory holidays, overtime and court appearances during off duty hours, and pay differential for evening and night duty. Many Police Officers may work a regular five-day, forty ? hour week or a compacted (four?day) work week with twelve-hour shifts. Since police protection is a necessity one hundred percent of the time, there are better shifts to work than there are others. Officers will work in and outdoors, in all kinds of weather, and may be required to stand or walk for hours at a time. They may even have to ride in their care for an entire shift. At times, they have to use force and may have to be required to lift twenty-five kilograms in an emergency situation. A police officer is usually under constant strain. Normally working in dangerous situations (normally life threatening). They deal with domestic and public disputes, arresting lawbreakers or pursuing speeding motorists. To fill such a position you need some good personal characteristics. It would include honesty, integrity, good judgement, patients, intelligence, good observation skills and basic good humor are essential in this occupation. A police officer also needs to be physically fit, emotionally stable and responsible, able to work with all kinds of people in a variety of situations, able to use their own initiative with minimum supervision, and should be very good at working as part of a team. Because that is exactly what the RCMP is all about. A team effort in trying to protect the people. The requirements involved in becoming part of the team can vary. If you compare what you need to become a police officer to anything else that requires an education it seems minimal. This surprised me when I first read up on it. The basic requirements include a high school diploma or a related post- secondary diploma (or have no stated minimum education requirement). Someone trying to become part of the RCMP would also need some good character references. In addition, they will need Canadian citizenship or lawful admittance to Canada for permanent residence. This person also requires good typing skills, valid driver's license, and a valid first aid and cardiopulmonary resuscitation (CPR) certificates. The minimum application age varies from 18 to 21 years depending on the particular police service. However, the average age of new recruits is generally 26 to 27 years of age. Related post-secondary education, the ability to speak a second language and knowledge of Alberta's multi-cultural and volunteer communities are definite assets. It would prove to be true after all this intense training and getting educated on the matter that being a cop is truly earned by an individual. It would have to be in somebody's heart to become part of the RCMP. The desire would have to be a number one priority because you have to commit your life (literally) to this career choice. It takes the right kind of person to fulfill the shoes of a police officer. I'm glad it isn't easy to become part of the team that controls the law. Because it needs to be "select" individuals to take on this role. Bibliography All my resources were from my own knowledge or the

Maslows Hierarchy of Needs Explained

Maslow's Hierarchy of Needs Explained Maslows hierarchy of needs is a theory by Abraham Maslow, which puts forward that people are motivated by five basic categories of needs: physiological, safety, love, esteem, and self-actualization. Key Takeaways: Maslow’s Hierarchy of Needs According to Maslow, we have five categories of needs: physiological, safety, love, esteem, and self-actualization.In this theory, higher needs in the hierarchy begin to emerge when people feel they have sufficiently satisfied the previous need.Although later research does not fully support all of Maslow’s theory, his research has impacted other psychologists and contributed to the field of positive psychology. What Is Maslow’s Hierarchy of Needs? In order to better understand what motivates human beings, Maslow proposed that human needs can be organized into a hierarchy. This hierarchy ranges from more concrete needs- such as food and water- to more abstract concepts such as self-fulfillment. According to Maslow, when a lower need is met, the next need on the hierarchy becomes our focus of attention. These are the five categories of needs according to Maslow: Physiological These refer to basic physical needs, such as drinking when thirsty or eating when hungry. According to Maslow, some of these needs involve our efforts to meet the body’s need for homeostasis; that is, maintaining consistent levels in different bodily systems (for example, maintaining a body temperature of 98.6 degrees). Maslow considered physiological needs to be the most essential of our needs. If someone is lacking in more than one need, they’re likely to try to meet these physiological needs first. For example, if someone is extremely hungry, it’s hard to focus on anything else besides food. Another example of a physiological need would be the need for adequate sleep. Safety Once people’s physiological requirements are met, the next need that arises is a safe environment. Our safety needs are apparent even early in childhood, as children have a need for safe and predictable environments and typically react with fear or anxiety when these needs are not met. Maslow pointed out that, in adults living in developed nations, safety needs can be more apparent in emergency situations (e.g. war and disasters), but this need can also explain why we tend to  prefer the familiar  or why we do things like purchasing insurance and contributing to a savings account. Love and Belonging According to Maslow, the next need in the hierarchy involves feeling loved and accepted. This need includes both romantic relationships as well as ties to friends and family members. It also includes our need to feel that we belong to a social group. Importantly, this need encompasses both feeling loved  and  feeling love towards others. Since Maslow’s time, researchers have continued to explore how love and belonging needs impact well-being. For example, having social connections is related to better physical health and, conversely, feeling isolated (i.e. having unmet belonging needs) has negative consequences for health and well-being. Esteem Our esteem needs involve the desire to feel good about ourselves. According to Maslow, esteem needs include two components. The first involves feeling self-confidence and feeling good about oneself. The second component involves feeling valued by others; that is, feeling that our achievements and contributions have been recognized by other people. When people’s esteem needs are met, they feel confident and see their contributions and achievements as valuable and important. However, when their esteem needs are not met, they may experience what psychologist Alfred Adler called â€Å"feelings of inferiority.† Self-Actualization Self-actualization refers to feeling fulfilled, or feeling that we are living up to our potential. One unique feature of self-actualization is that it looks different for everyone. For one person, self-actualization might involve helping others; for another person, it might involve achievements in an artistic or creative field. Essentially, self-actualization means feeling that we are doing what we feel we are meant to do. According to Maslow, achieving self-actualization is relatively rare, and his examples of famous self-actualized individuals include Abraham Lincoln, Albert Einstein, and Mother Teresa. How People Progress Through the Hierarchy of Needs Maslow postulated that there were several prerequisites to meeting these needs. For example, having freedom of speech and freedom of expression, or living in a just and fair society, aren’t specifically mentioned within the hierarchy of needs. However, Maslow believed that having these things makes it easier for people to achieve their needs. In addition to these needs, Maslow also believed that we have a need to learn new information and to better understand the world around us. This is partially because learning more about our environment helps us meet our other needs; for example, learning more about the world can help us feel safer, and developing a better understanding of a topic one is passionate about can contribute to self-actualization. However, Maslow also believed that this call to understand the world around us is an innate need as well. Although Maslow presented his needs in a hierarchy, he also acknowledged that meeting each need is not an all-or-nothing phenomenon. Consequently, people don’t need to completely satisfy one need in order for the next need in the hierarchy to emerge. Maslow suggests that, at any given time, most people tend to have each of their needs partly met- and that needs lower on the hierarchy are typically the ones that people have made the most progress towards. Additionally, Maslow pointed out that one behavior might meet two or more needs. For example, sharing a meal with someone meets the physiological need for food, but it might also meet the need of belonging. Similarly, working as a paid caregiver would provide someone with income (which allows them to pay for food and shelter), but can also provide them a sense of social connection and fulfillment. Testing Maslow’s Theory In the time since Maslow published his original paper, his idea that we go through five specific stages hasn’t always been supported by research. In a 2011 study of human needs across cultures, researchers Louis Tay and Ed Diener looked at data from over 60,000 participants in over 120 different countries. They assessed six needs similar to Maslow’s: basic needs (similar to Maslow’s physiological needs), safety, love, pride and respect (similar to Maslow’s esteem needs), mastery, and autonomy. They found that meeting these needs was indeed linked to well-being. In particular, having basic needs met was linked to people’s overall assessment of their lives, and feeling positive emotions was linked to meeting the needs of feeling loved and respected. However, although Tay and Diener found support for some of Maslow’s basic needs, the order that people go through these steps seems to be more of a rough guide than a strict rule. For example, people living in poverty might have trouble meeting their needs for food and safety. However, these individuals still sometimes reported feeling loved and supported by the people around them- meeting the previous needs in the hierarchy wasn’t a prerequisite for people to meet their love and belonging needs. Maslow’s Impact on Other Researchers Maslow’s theory has had a strong influence on other researchers, who have sought to build on his theory. For example, psychologists Carol Ryff and Burton Singer drew on Maslow’s theories when developing their theory of eudaimonic well-being. According to Ryff and Singer, eudaimonic well-being refers to feeling purpose and meaning- which is similar to Maslow’s idea of self-actualization. Psychologists Roy Baumeister and Mark Leary built on Maslow’s idea of love and belonging needs. According to Baumeister and Leary, feeling that one belongs is a fundamental need, and they suggest that feeling isolated or left out can have negative consequences for mental and physical health. Sources: Baumeister, Roy F., and Mark R. Leary. â€Å"The Need to Belong: Desire for Interpersonal Attachments as a Fundamental Human Motivation.† Psychological Bulletin 117.3 (1995): 97-529. https://www.ncbi.nlm.nih.gov/pubmed/7777651ï » ¿Kremer, William, and Claudia Hammond. â€Å"Abraham Maslow and the Pyramid That Beguiled Business.† BBC (2013, Sep. 1). https://www.bbc.com/news/magazine-23902918Maslow, Abraham Harold. â€Å"A Theory of Human Motivation.†Ã‚  Psychological Review  50.4 (1943): 370-396. http://psycnet.apa.org/record/1943-03751-001Ryff, Carol D., and Burton H. Singer. â€Å"Know Thyself and Become What You Are: A Eudaimonic Approach to Psychological Well-Being.†Ã‚  Journal of Happiness Studies  9.1 (2008): 13-39. https://link.springer.com/article/10.1007/s10902-006-9019-0Tay, Louis, and Ed Diener. â€Å"Needs and Subjective Well-Being Around the World.†Ã‚  Journal of Personality and Social Psychology  101.2 (2011): 354-365. http://psy cnet.apa.org/record/2011-12249-001Villarica, Hans. â€Å"Maslow 2.0: A New and Improved Recipe for Happiness.† The Atlantic (2011, Aug. 17). https://www.theatlantic.com/health/archive/2011/08/maslow-20-a-new-and-improved-recipe-for-happiness/243486/

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 11

Marketing - Essay Example I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment where customers not only have much more information regarding the available financial services, but they also have greater demands. Financial services have to be offered in environments that meet with the customers’ expectations. In the present banking environment, for instance, the way in which financial services are packaged can win a deal or lose it. In the past, how a service was packaged was deemed to be irrelevant; what mattered was the product or service being offered. In the present environment, however, nothing could be further from the truth. The marketing of finan cial services has come to be regarded as one of the most significant aspects of developing a financial institution. It is an investment that brings great proceeds when well managed. However, there are still many financial corporations that regard it as being something to be looked into when all the other more ‘solid’ objectives have been considered. Service marketing is usually confused with the function of advertising or selling. In reality, marketing takes many factors into account. Some of these include employer branding, corporate culture, reputation, corporate social responsibility, market research, ethics, distribution, price points, product development, new business prospects and communication with customers,. For service marketing to be successful, the main strengths of the firm have to be clearly articulated. In one of the groups I was a part of, which were formed to determine the factors that can result in the success of financial services marketing, we came u p with some of the questions that are necessary for every team member to realise what will draw customers. Some of these questions included: What services set our financial services corporation apart from our business rivals? What are the services that make our company exceptional or unique? Which are the ‘behind the scenes’ abilities, or intellectual assets that make the success of our company hard to copy? Which technologies does our firm have that give it an edge over its business rivals? As a group, we came up with a strong brand for out service offerings. The brand included strong expressive messages that could capture the attention of potential customers. We decided to advertise this brand through smart campaigns and creative copywriting. Our company’s strategy was one that stimulated curiosity and enhanced our business’ image. We choose to market it through various communication mediums such as online exposure, business to consumer models, as well a s business to business or business to consumer communication. To ensure that we benefitted from the talents of the best graphic designers for our digital campaigns, we, as a group, interviewed various experts within the student community. One big advantage of having an online business presence is that a company can receive feedback from all over the world. Gaining the attention of curious overseas entrepreneurs greatly inspired our group to try even more