The necklace luxury a want or need Essay Example For Students

The necklace: luxury a want or need Essay The necklace: Luxury a want or a need Luxury in life is treated more as a necessity that a want. When in life luxuries should be wants. People think that having exotic and expensive things makes them a better person. People also like to say that they need that thing when they really dont. This is like the mentality of a child. When a child tells his parent I need that toy, when in reality the child just wants. Adults do that same but in a more mature manner. Like in the story The Necklace our main character Matilda want a dress. You could say that she needed that dress because in the story it tells us that she doesnt have one, but the have she act told me that she really just wanted it. She act just like a child that need that toy. All people like to say, I wish I was rich. We will write a custom essay on The necklace: luxury a want or need specifically for you for only $16.38 $13.9/page Order now If I think about it never have I ever hear a person not wish that. There are a few people who want to be rich for good reasons. One of the reasons is being able to get all the real needs for life. What I mean by real needs would be like food, shelter, and health care. There people that believe buying the most expensive things are better. A person who believes that being rich makes them a better person is shallow and has no self esteem. Like in the story The Necklace the main character Matilda wants all the things that she could not afford. First she want a dress because in her she need one for this type of affair where she would just wear it once to impress people. Basically she was just thinking about her self at this point because her husband was saving the money for a gun that he wanted but instead he got her the dress because in was more of a need. Words / Pages : 327 / 24 . The necklace luxury a want or need Essay Example For Students The necklace: luxury a want or need Essay The necklace: Luxury a want or a need Luxury in life is treated more as a necessity that a want. When in life luxuries should be wants. People think that having exotic and expensive things makes them a better person. People also like to say that they need that thing when they really dont. This is like the mentality of a child. When a child tells his parent I need that toy, when in reality the child just wants. Adults do that same but in a more mature manner. Like in the story The Necklace our main character Matilda want a dress. You could say that she needed that dress because in the story it tells us that she doesnt have one, but the have she act told me that she really just wanted it. She act just like a child that need that toy. All people like to say, I wish I was rich. We will write a custom essay on The necklace: luxury a want or need specifically for you for only $16.38 $13.9/page Order now If I think about it never have I ever hear a person not wish that. There are a few people who want to be rich for good reasons. One of the reasons is being able to get all the real needs for life. What I mean by real needs would be like food, shelter, and health care. There people that believe buying the most expensive things are better. A person who believes that being rich makes them a better person is shallow and has no self esteem. Like in the story The Necklace the main character Matilda wants all the things that she could not afford. First she want a dress because in her she need one for this type of affair where she would just wear it once to impress people. Basically she was just thinking about her self at this point because her husband was saving the money for a gun that he wanted but instead he got her the dress because in was more of a need. .

Branding British Tomatoes Responding To New Foreign Competition Threats

Branding British Tomatoes Responding To New Foreign Competition Threats Background British growers are facing competition from foreign exports and this has prompted them to put up an intense fight. Whereas the trend towards the domestic sustainability has indeed assisted the British farmers to secure some sales, in the future market, this only may not be sufficient enough.Advertising We will write a custom coursework sample on Branding British Tomatoes: Responding To New Foreign Competition Threats specifically for you for only $16.05 $11/page Learn More John Giles said this while addressing the British tomato growers association at their 2010 conference. The UK has become a prime market for tomatoes as it has a greater appetite for the tomatoes and other product besides having affluent customers. The Fast Moving Consumer Goods markets have seen competition among producers and suppliers increase and it has facilitated branding as a strategy to stay competitive on the market. Many producers have conducted a number of marketing ca mpaigns to enable their products to develop strong brand identities for consumer products like bread (Warburtons bread, etc) and milk (Cravendale and Yeo Valley milk, etc). These advertising and promotional activities for these consumer products have combined both the rational and emotional appeals with a unique image description with certain characteristics to attain competitive advantage. The Tomatoes Challenge Having been faced with imminent threat from foreign competition, the larger UK tomato grower Ennivel has come up with a strategy to develop a brand identity and a communication strategy for marketing its products on the domestic market. Ennivel has secured the three leading supermarket retail chains in the UK namely, Sainsbury’s, Morrison’s and Tesco. Nonetheless, Tesco has already begun purchasing tomatoes from the Spanish, Dutch and Italian importers and this has caused worry to the Ennivel executives that the business may not be able to compete aggressively with these larger exporters based on prices and quality alone. It’s with this in mind that Ennivel is developing a brand of tomatoes that will communicate the healthy eating lifestyle (Organic + fresh tomatoes = Healthier life). The Branding Strategy The brand name i proposed for Ennivel tomatoes was Choochi. This is a very simple name and easy to keep in mind once a person comes across it. The name can readily be remembered and they can easily pronounce it. Furthermore it could be associated with chewing based on the sound. It is therefore almost a descriptive name describing tomatoes as edible.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The double O between the consonants will be drawn into tomato shapes therefore people can connect the name with tomatoes as they read it. Moreover the name Choochi can be easily identified as a logo and it will be drawn in red w ith the two O’s depicting very ripe and succulent tomatoes As a group we however settled on branding our tomatoes as â€Å"Lyco† instead of Choochi. We derived the name Lyco from the word lycopene. Lycopene is the name of the carotene compound found in tomatoes. The group thought that this name was more suggestive of our product; therefore its quality will definitely be associated with superiority. This is why we thought the name was the most appropriate as it was connected to tomatoes in a unique way. The Advertising Message I suggested to the group that Tomatoes have a lot of benefits and the advertising will seek to adopt a message that will summarize all these benefits in simple and short message. Generally tomatoes add colour to food. Ripe tomatoes are usually red in and when used for cooking they cause food to have a reddish coloration that is appealing. Tomatoes are sometimes served as a main dish thus some people think it is a vegetable (Thybo 835). Due to thei r taste, tomatoes also add flavour to food especially foods like sandwiches, pizzas and other delicious delights. One can delightfully enjoy a simple salad that is made of onions, tomatoes and cucumbers. However, it is important to note that tomatoes are not just taste makers they have several other incredible benefits that entail possibility to prevent cancers and heart problems. For this reason, we as a group settled on advertising our brand as an important health food product. Our advertisement strategy will have two goals. The communication objective will be to build health awareness among our customers. We tell them that organic tomatoes boosted their health by protecting them from possible serious diseases like cardiovascular problems. Since health is a serious matter, we anticipate great response because many people are conscious of their health today. The group decided to adopt the advertising message in the form of â€Å"the Slice of Life Appeal†. This technique is f ounded on the conflict-solution concept where the consumers are presented as having or fear an impending problem. As a result they are actively seeking to stop it or prevent it.Advertising We will write a custom coursework sample on Branding British Tomatoes: Responding To New Foreign Competition Threats specifically for you for only $16.05 $11/page Learn More This makes a lot of sense because health statistics have shown that there have been an increasing number of people suffering from cancers and cardiovascular diseases over the past three decades. These medical problems are a very serious concern to the society. However, out advertising strategy presents Lyco tomatoes as part of the solution to help prevent such problems from developing. Tomatoes have a number of health benefits and among them include the ability to prevent cancer. Antioxidants in tomatoes have the ability to prevent cancer (Metzger 67). Cooked tomatoes have been found to have the highe st levels of lycopene which is the carotene element responsible for the red coloration and also linked to the protection of DNA from damage (Caballero 105; Metzger 67). Tomatoes also contain other antioxidants like vitamins A and C which function to reduce risk of cancer. Tomatoes are therefore protective against prostrate cancers, breast cancers, oral cancers and stomach cancers among others (Metzger 67). Ennivel intends to market Lyco tomatoes as healthy food stuff and as such, there are several slogans or messages that were proposed to help market its tomatoes (Thybo 835). Based on the benefits that tomatoes have, the following slogans were suggested ‘colour for your food’ this was drawn from the fact that the reddish tomato coloration adds colour to food (Caballero 107); ‘fill your life/meal with love’, this was derived from the fact that ripe tomatoes are red and in most cases red in that colour of love. ‘We like choochi’, was suggested to draw consumers into being connected to Choochi tomatoes because of their quality; ‘delicious is tomatoes!’ slogan was also suggested to help market the tomatoes are spicy and tasty for food preparation. Lastly, there was the catchphrase ‘Tomatoes are cool and healthy’. This is the slogan that will now be employed in the advertising message. The slogan is derived from the fact that tomatoes are essential food ingredients that not only add flavour and colour to food, but also have other healthy benefits. Therefore in order to sum these benefits in a short and attention attracting phrase, this slogan was selected. This is because the firm aims at selling the idea that consumption of fresh organic tomatoes was a healthy habit for healthy life (Thybo 835). The word cool may not be formal but it has deeper meaning in the contemporary society where people of all ages associate it with being classy, superior, important and attractive. Therefore associating this te rm with healthy is very tactical, as it will deliver the message simply and vividly to children and adults without seeming boring or too fancy for adults (Lewis Hill 207).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research has found that children have a great influence on the way parents shop and that is why this advert is targeting children and parent. Essentially it is very easy to convince children concerning the product and draw their attention. Even though the main reason for advertising is to create health awareness and initiate the buying process, consumers like to be amused and enthused as well. Basically, people never respond to adverts that are too boring. By mentioning the word ‘healthy’, the advert will resonate with the audience at a slightly deep level because it will be informative hence inspiring interest. This type of advertising is set to elicit great response since in a normal market as consumers are always looking to solve a problem as the slice of life appeal suggests. With intensive campaigns advocating for healthy eating and organic food consumption (Powers 16), our slogan is bound to attract people who want to be â€Å"cool† or classy and eat health y at the same time. What Consumers have not been told about Tomatoes Most of the information about tomatoes has been said especially since there has been increased campaign towards healthy eating with the government and non-government organization claim on people to eat organic foods. Consumers may have not been told that tomatoes can help protect them form cardiovascular diseases. Lycopene also has the ability to mitigate the occurrence of cardiovascular problems like heart disease (Caballero 105). Researchers in Boston Brigham Women’s hospital found out that women who consumed tomato-based products had reduced risk of developing heart disease at 29% rate. Tomatoes also contain chemical element called chromium, and this chemical helps patients suffering from type 2 diabetes to maintain blood sugar at normal level. Besides being able to protect human beings from cancers, tomatoes are able to reduce the levels of the dangerous Low Density Lipoproteins which are usually referre d to as the bad cholesterol because of their impact on human health (Metzger 68). Research has shown that tomatoes have to reduce the oxidation of the LDLs and therefore this reduced the effect of oxidized LDL’s which include inflammation of the arteries and other tissues. This helps to reduced risk of developing arteriosclerosis. Tomatoes also contain greater amounts of potassium and scientific research has shown that potassium has the ability of lowering blood pressure and there reducing the risk of developing heart problems. The Target Market The advert will strategically target both parents and children in order to have greater sales and build customer loyalty. It is easier to convince children that a product is entertaining or offers some reward when they acquire it (Lewis Hill 207). Children present a very important group of in marketing since the UK lifestyle has completely transformed. In the past, children never had a say in whatever the family was planning but toda y, the society has changed and children greatly influence parents’ decision like going to holiday and what to eat among others (Lewis Hill 207). The advert is designed to catch the attention of the children. Basically this strategy can easily create brand loyalty because we anticipate that children will grow special attachment to our brand as it campaigns for healthy eating. Therefore they will be loyal to the brand as they will have greater understanding of our policy. As a group we thought that children are an important factor of decision making unit – DMU in a family. Children function as initiators of the decision to buy (Lewis Hill 209). Parents are willing to agree to the demands of their children because they want their children to feel loved and as such they can buy most of the things that the child might suggest or imply to like. Children also function as influencers by challenging their parents to buy or no to buy certain products based on certain reasons t hat they may have learnt concerning the product (Lewis Hill 210). When children learn about our brand from the television adverts, at school from peers and teachers or following actual experience of the product in direct promotional activities, they can influence parents to buy, especially when they are refereeing to healthy organic and tomatoes. In DMU, children are sometimes the deciders, the buyers and the users of the product (Lewis Hill 210). This is very important to note because, in today’s economy, all the customer categories are important especially children who have their own purchasing power and can influence that of their parents. Children in the modern world enjoy more autonomy and power to make decisions to the family compared to the past decades (Lewis Hill 212). This means that when children are more vocal with what they want, parent will be obliged to buy it. This has been termed as pester power where children nag and bother parents into purchasing The ide a of healthy eating is greatly advocated for in schools and even on the television by various groups that support the idea. Advertising is very much tied to psychology of the buyers. Healthy eating has constantly been advertised and it has become persistent where children can constantly plead with parents to consider organic foods (Powers 16). After that persistent plea, comes the importance of the nagging. Parent are struggling to ensure that they raise healthy children and with such intentions, comes the desire to give the best to their children and this also works like the guilt of not spending more time with children. Having targeted advertising, psychologists and researcher have identified what makes children react. This is based on their emotional, social and developmental needs as they grow up. This advertisement is clearly set to exploit art work of designing the logo, fantasy by use of informal words like ‘cool’ and hope by suggesting that organic and fresh tom atoes caused healthier lives. Besides attractive packaging and advertisement message, promotional activities will be conducted on the tomato shelf. Children will be given labels for every pack of tomatoes they collect. The pack will have a child challenge quiz for children to suggest ways of eating more tomatoes where the winner will be the most creative child and will be rewarded. Red dots will be put along the walking space to the tomato shelves to lead children to the brand. The salesperson will wear a red nose like a clown to amuse and excite children at the shelf hence drawing their attention to the brand. Since the children spend almost 8 hours at school, we will invite several schools for school trip to our farm, let the children learn how tomatoes are grown and let them help with the process of growing the tomatoes to build some loyalty to our product (number of students, timings and age will be determined differently depending on the school.) The key decision influencer for the children will be the brand design that is colourful; the labels give for every pack of tomatoes and catchy phrases used for our promotional activities. For the parents, it will be the pester influence from the children the fact that this will be promoting healthy eating. The CDM study will guide our understanding of their purchase decisions because the final decision is much deeper than knowing a brand name. It entails emotional pull and persuasive message. We have done thorough market research and identified the emotional triggers which include the pester power of the children and the need to have healthy life. Advertising Strategy: to Promote Healthy Eating Because of the increased cases of diet related medical conditions and the role that diet plays in influencing chronic diseases, it has become important that people have to watch what they eat. Fruits and vegetables that are cultivated organically have been found to have greater ability to fight cancers because of the antio xidants these fruits have compared to other fruits cultivated normally (Metzger 67). Research has found that pesticides, herbicides and certain synthetic fertilizers affect phenolics (the chemical responsible for plant defence mechanism). However organic fertilizers boost production of anticancer compounds (Metzger 67). Our production of tomatoes does not employ use of pesticides and herbicides. Previous researches have shown that synthetic chemicals raze the natural development of the natural plant elements like phenolics. Antioxidants are also destroyed in the same way (Powers 17). In order to be able to compete with other producers or growers, Ennvil aims at developing a brand â€Å"Lyco† which is basically organically produced tomatoes hence promoting healthy eating (Powers 17). The main idea behind this concept of advertising is that Organic and fresh food stuff will enhance healthier life. This is the reason why our tomatoes will be produced without fertilizers, herbici des and pesticides (Powers 17). The tomatoes will be delivered at the retail stores within 24 hours after their harvest and the main goal is to develop a friendly, unique and recognizable brand that will allow consumers to enjoy healthy lives and tasty meals. Our production will entail production of tomatoes by use of organic fertilizers and pesticides. As a result, the organic plants retain their natural chemicals as they are not interfered by synthetic chemicals from artificial fertilizers and pesticides. The tomatoes have the ability to make vitamins and other chemicals like lycopene naturally (Caballero 105). For this reason, the organic tomatoes are usually more nutritional in compared to conventional tomatoes. This means that their consumption will make the body to receive a greater amount of nutrition as in vitamins and other minerals required by the body for healthy growth and development. As part of the greatest marketing strategy, Ennvil will advertise tomatoes as very hea lthy for human consumption. To emphasize this, the message will say that Lyco tomatoes have many health benefits including defence from cardiovascular diseases. The major challenge will be to convince the supermarket that our brand will not beat theirs or affect it in business. However, based on the fact that the consumer decision making process take the issues of having alternative seriously, we will use this concept to ask supermarket to allow more alternative for customer because it is one of the things that will attract them to the store. Besides many clients do not like monopolistic businesses and as such, we will request to be allowed to engage in healthy competition where we seek to build each other’s competitiveness in terms of prices and quality of tomatoes. Consumer awareness has greatly increased and by having our organic tomatoes around, this will be an attraction enough to draw clients who would purchase other groceries as well particularly by impulse. This would be a significant opportunity for the supermarket to improve on the quality of its tomatoes as well as build a reputation of being friendly and fairs engaging in healthy competition. Media Strategy Contrary to the popular belief that the internet is a very fast paced media for advertising reaching many parts, studies show that Television is more effective (Tymore 71). We contemplated that we could use cinema advertising to market out tomatoes. However, there are several advantages and disadvantages that influenced our decisions. The advantage of using cinema for advertisement is that the message reaches the target audience directly because nearly all of the viewers pay attention to the big screen waiting for the movie to start or in between the movie they will still watch it (Tymore 71). Besides, the marketer is able to identify the target audience easily because in most cases the large number of people who go for cinemas are aged 18 to 35 years and few out of this age bracket. The major disadvantages are that it is very costly to advertise in cinema and sometimes adverts in a movie theatre seem like distraction and people do not like them. Despite the fact that they can easily catch the attention of the audience, out target group is children and parents and this target group does not visit cinemas as often. Instead of cinema, we resorted to using television as a medium for advertising because it is a medium that children and parent all have constant access. The cost of advertising on television is quite expensive if the ads have to be repeated for several times and on several channels (Singer Singer 376). Besides the ads are usually shorter and at times obscure but the Ennvil ad will be precise and revealing crucial information. Several experts will have to be employed in order to conduct the advert hence making the creation of the advert very intricate. We settled on TV advertising because of some major advantages that distinguish it from cinema advert. Tel evision has a great ability to communicate to a very large audience over a very big geographical area in a short period of time. Besides, TV advertising can be manipulated in terms of timing to target children and parents. The adverts can be targeted to specific audience for instance placing the adverts during children’s programs like the cartoon networks. The timing include in the mornings before leaving for school, in the afternoons and lunchtime period, and during weekends. The ads can also be aired on adult shows and health programs (Singer Singer 376). This way, the Ennvil tomatoes will be marketed to both the children and parents. The use of visuals, sound and action, the TV ads will enable us as marketers to influence the audience’s emotion as they listen and see the way the message is conveyed (Tymore 71). This also improves the credibility of the information being passed across hence catching the attention of the target group. Television adverts are bound to be very efficient in influencing the consumers’ perceptions and gradually swaying their decisions later as instant sale may not be possible (Singer Singer 376). To enhance TV adverts, the group also suggested that the firm with put up Billboards close to schools and major supermarkets including Tesco, Sainsbury’s and Morrison’s. These supermarkets already have their own lines of tomatoes with their names. Lyco tomatoes are only adding up to these brands to increase customer options. There will more adverts on the internet since its use cannot be overlooked. We will place adverts on Youtube, Facebook and other social sites to increase possibility of access by parents. As our tomatoes gain popularity, we believe the Word of Mouth will naturally take effect as our satisfied clients recommend it to friends and family. The Above the Line (ATL) advertising used here is television and it is very effective however, we will have a strategy to combine it with Below the L ine (BTL) strategies which will include the unconventional means of advertising. Basically the changing market dynamics of the FMCG shows that BTL is very effective as it entails direct communication via email and direct mails. Besides being on television, Ennvil will employ email and direct mail communication to initiate closer communication with our clients (Tymore 71). By sending direct mails and email to major retailers communicating to them our products, Ennvil is likely to win their confidence and secure orders because ambiguity can be clarified. We will link the ATL and BTL through social sites and sharing networks like Facebook, Twitter, Youtube and Myspace among others. This is just to make sure we reach a larger audience. The main challenge will be to adapt consumer advertising and transforming into adverting strategy. This consumer advertising strategy has had very crucial impact on businesses and Ennvil is expected to exploit all the advertising strategies to ensure that it competes with tomatoes exporters from outside the UK. Trade advertising will be designed to ensure greatest distribution of the products. The company will place articles in health magazines and or trade magazines like Progressive grocer. Caballero, Benjamin. Guide to Nutritional Supplements. London: Academic Press, 2009. Print. Lewis, Milton and Hill, Anderson. Food Advertising on British Childrens Television: A Content Analysis and Experimental Study with Nine-Year Olds. International Journal of Obesity, 22.3(1998): 206-214 Metzger, Boyd. American Medical Association Guide to Living with Diabetes: Preventing and Treating Type 2 Diabetes, American Medical Association. New York: John Wiley and Sons, 2007. Print. Powers, Sandy. Organic for Health. New York, Sandra Powers, 2006. Print. Singer, Dorothy and Singer, Jerome L. Handbook of Children and the Media. London: Sage Publishers, 2008. Print. Thybo, Annet, et al. Effect of Organic Growing Systems on Sensory Quality and Chemical Composition of Tomatoes. LWT Food Science and Technology, 39. 8(2006): 835-843 Tymore, Stan. Advertising and Public Relations. New York: InfoBase Publishing, 2010. Print.

Pen pal letter Essay Example | Topics and Well Written Essays - 750 words

Pen pal letter - Essay Example I would actually tease him every evening to dance a little before he would hug me goodnight. The interest in dancing grew in me though with a lot of resistance from my mother who believed that my concentration in dancing at an early age would adversely affect my education. In fact, I once received a thorough beating from my mother when she learnt that I had sneaked from school and went for kids dancing festival without her knowledge. However, the interest grew in me in last year I decided to talk with my mother of my great interest in dancing and she consented to my interest in joining a music class for part time studies; I therefore enquired from the school and through their guidance; I successfully enrolled for this class last month. I have come to like dancing more, especially after watching the clip you sent me as well as other dancing clips provided for by the school. As it has been my interest, I am enjoying the training on different free styling dancing techniques (Chris and C antrell, 1-2). The class has been instrumental in helping me understand the different other types of street dances which I only used to see in music videos. The moves in the different dancing styles are quite fascinating and some are proving quite challenging to learn fast. I admire some of my friends in class who show high levels of flexibility and are easily copying into dance moves as shown from dance clips. My greatest challenge has been because of the little practice that I have been doing prior to enrolment for this class due to the discouragement from my mother. I actually had very little exposure to dancing despite my keen interest into the same because whenever found dancing by my mother at home, that would attract a punishment. This led to little exposure and I always had the dream of becoming a professional dancer. Nevertheless, I must tell you that the start has been fantastic and I am very eager to learn more in dancing. I have also had great support from my instructor despite my slow pace in learning that I have an outstanding capacity to perfect in dancing. A recent performance in a church forum actually made my mother very happy and she highly apologized for discouraging me from dancing earlier. I am therefore very existed about it and I must thank you for inspiring me into enrolling for this class. The class is in a very conducive environment and the instructors are highly trained in dancing. The class involves two aspects, which are the lecture class as well as the dancing studio class. The lecture class experience is fascinating especially in learning the evolution of various dancing styles. I have found it increasingly interesting to analyze the different dances that have been in the world and more so the backstreet dances. One would likely conclude that then modern day dances are the ultimate thing but I have discovered that more are to be discovered. The lectures have especially been interesting because of the humorous lecturers we have w ho would go miles in explaining and illustrating the dancing stiles being studied. With illustration clips, dancing becomes very real in class and one can never wait for the studio practices. We also hold dance reviews, discussions as well as dance demonstrations with the aid of our lectures in classroom set-ups. The studio practices are on the other hand very interesting as we practice what is learnt in lecture set-ups and this is how I learn

Female Genital Mutilation Essay Example | Topics and Well Written Essays - 5000 words

Female Genital Mutilation - Essay Example This study outlines that reconsideration has occurred: the domestic has turned out to be an international issue, ‘female circumcision’ has been renamed to ‘female genital mutilation’ (FGM), whereas a ‘traditional practice’ has turned out to be a human rights violation. Under the scrutiny of the international community, the subject of female circumcision became a capsule of several affective debates regarding international human rights, sexuality, oppression of women, racism, Western prejudice, medicalization and cultural relativism, leading into a burgeoning of discourses and literature on the subject matter. However, misapprehension, uncertainty, and disagreement over the intricate aspects of this concern have not been resolved. Certainly, the set of literature on female circumcision is to a certain extent dispersed and contrasting, falling into different disciplines such as anthropology, psychology, history, demography, social work, political science, epidemiology, public health policy, and women’s studies. This paper discusses that one of my objectives in discussing this human phenomenon is to bridge some of these theoretical limitations through integrating contributions from different fields, ideological and geographic settings and hence emphasizing arising perspectives and associated aspects of the present debates. The tradition of female circumcision compels researchers and commonplace observers alike, inside and outside the intellectual community, to face more expansive philosophical and moral concerns. As stated by an anthropologist, â€Å"the very decision to write (or not) about the topic has become a political statement, and so is one’s choice on tone and terminology†.

Presidential Candidate Essay Example for Free

Presidential Candidate Essay Given the challenges of American society today, citizens shall now have the opportunity to showcase the facets of democracy and vote for the candidate that can help and create a better future for the country. With various differences and stand in one particular issue, it can be ascertained that the decisions of each person must come from the roots of each concern as it balances out the possibilities of improving their lives. In the end, it is still up to the public to decide which contender shall be appropriate and fit to rule the United States of America. The Choice  In choosing between the mainstream nominees John McCain and Barack Obama, one must look at their relative platforms and how they plan to achieve it. Addressing the important issues surrounding society today remains to be my main interest as I go out and practice my right. In my own personal opinion and after reading their respective programs, I feel that I will choose Mr. Barack Obama to be the next president of the United States. This primarily is due to his efforts to guide our country into a new direction facing the 21st century challenges with a raised head and determination to succeed. Why Obama? Similarly, I feel that his policies are redirected towards the pursuit of equalizing and redistribution. Obama seeks to harmonize the relationship between the American classes by proposing initiatives that is deemed to be more fair and transparent in nature. Likewise, he proposes that the government shall accommodate the needs of every Americans ranging from education, healthcare, economy, jobs, etc. Amidst the daunting challenges in today’s economy and way of life, Obama showcases an aura that hope and transformation is still possible. Impeding Issues With his election into office, there are numerous initiatives that Barack Obama shall address. First, he must cater to the current economic recession happening in the country. He must make proposals that will help boos the market and recuperate from this setback. Second, he also should focus on helping many jobless Americans get employment. Due to the rising cost of living, there must be action plans that will aide these individuals. Lastly, another important issue that must be tackled involves the issue of healthcare. Since the end of the 20th century, there has been a constant decline in the facilitation of related care. This has been caused by the rising cost of expenses incurred by the increasing number of retirees in the country. Models of Change Obama, if elected, shall cater to jumpstart the economy by providing several proposals he sees fit to cater the needs of Americans today. The first process involves lessening the tax given for working families. In here, â€Å"they will create a new Making Work Pay tax credit of up to $500 per person, or $1,000 per working family† (BarackObama. com, 2008, p. 1). This tax relief seeks to shoulder the increasing expenses and help alleviate these people’s lives. The next process involves providing tax incentives. This particularly shall be applied to small and startup businesses by the elimination of taxes associated with new businesses to help encourage and revitalize job creation and innovation (BarackObama. com, 2008). Lastly, he seeks to promote and enhance trading practices among Americans. By adhering ethical standards within the market and companies, American can exhaust good labor opportunities and the promotion of a cleaner working environment (BarackObama. com, 2008). Another important process that Obama seeks to look into is the American tax system. He sees the need to make the processes fair and equal among citizens. He focuses on the important factors associated with the practice such as responsibility and accountability. By ensuring that these things are applied, policy differences can be seen. With this, â€Å"his tax plan will help restore bottom-up economic growth that helps create good jobs in America and empowers all families achieve the American dream† (BarackObama. com, 2008, p. 1). At the same time, the issue of healthcare shall be refocused and revitalize to suit the current needs of the American population. He plans to provide affordable, accessible health care for all Americans, builds on the existing healthcare system, and uses existing providers† (BarackObama. com, 2008, p. 1). Moreover, there is the strategy to lower the costs associated with healthcare. Obama seeks to use these payments to invest in greater opportunities wherein the services shall be enhanced and developed (BarackObama. com, 2008). Also, his desire to instill the notion that ‘prevention is better than cure’ is done by encouraging American awareness towards public health. Conclusion: What is it for workers? To conclude the election of Barack Obama shall be beneficial for workers in the United States. With his election into the White House, there can be changes in the way the government is facilitating care and protection among these group. Likewise, it shall seek to eradicate the inequalities happening within American society. His programs; aimed at redistribution and fairness, shall be a catalyst for the improvements in life by the working class. With all of these, Barack Obama shall transcend and lead the country to the New Hope he promises.

Anterior Crucient Ligament :: essays papers

Anterior Crucient Ligament The Anterior Crucient Ligament also known as the ACL is usually injured in a forceful twisting motion of the knee. It also may be injured by hyper extending the knee witch is when the femur is forcefully pushed across the tibia such as a sudden stop, while running or a sudden change in weight. The person will feel or here a sudden pop in the knee. The knee may or may not get very swollen, but the knee will be very unstable so you can not walk and it is painful especially when it is moved after the accident. The anterior crucient ligament is a band of tissue which has two major strands is in the center of the knee and it crosses the posterior crucient ligament and extends from the back of the femur to the front of the tibia . The ACL’s purpose is to give you the ability to stand and walk and prevents the tibia from moving forward. Two months after I had surgery on my meniscus, I went snowboarding and crashed into a tree. My right leg was stuck in my binding and the board twisted and I felt a sharp pain and fell to the ground, but I got up and kept going. After the season was over I went to the doctor and got an MRI scan, it showed that I had torn my ALC.

Do Superior Leaders Have Any Minimum Natural Born Traits?

It is a reality that quite a few people own inherited superior minimum natural born traits which provides them a ruling influence over their equals, and marks them out distinctly for leadership. This phenomenon is evident in all associations of human beings, in all assortments of conditions and on all levels of culture. Leadership is a figure of inherited superior minimum natural born traits. In other words, one is either born with it or not. The born leader will come out logically as the leader for the reason that one has inborn traits which provide one that certain and unquestioned label. Such a leader could most probably lead in all states of affairs. (Avolio, 2005) It is found heredity plays a vital role in certain behavioral features like bashfulness, intellect, ascendancy, social existence and aggression. Decisive part of leadership is truly elements of the personality. One either has charismatic personality or one doesn't. One was born with adore for hard work or one is lethargic. One has self-assurance or one has self-loathing. One is instinctive, with loads of common sense, or one is impetuous. And most prominently, one is sincere with oneself and can see where one’s mistakes lie. According to William Shakespeare â€Å"Some are born great, some achieve greatness, and some have greatness thrust upon them.† (Scrapbook.com, 2006) Shakespeare’s statement clearly supports my point of view that superior leaders have some minimum natural born traits.   Aristotle supports the view that â€Å"some men are born to lead, and others to be led.† (The Great Person ; Trait Theories of Leadership, 2006) In conclusion, there are certainly, born leaders with some minimum natural born traits. Still born leaders have to effort at their leadership abilities. It is not something one turns up at and that is it, one is there, a leader. References Avolio J. Bruce, (2005), Leadership Development in Balance: Made/Born. Lawrence Erlbaum Associates, Mahwah, NJ. Scrapbook.com, William Shakespeare, retrieved on October 24, 2006 from http://www.scrapbook.com/quotes/doc/2057/300.html The Great Person ; Trait Theories of Leadership, â€Å"Great leaders are born, not made†, retrieved on October 24, 2006 from http://faculty.css.edu/dswenson/web/LEAD/GreatTrait.html ;